Overview

The inspiring story of business hero, Air Asia CEO and Apprentice Asia star Tony Fernandes As a boy, Tony Fernandes wanted to be a pilot, a racing driver or a footballer. By 2011 he'd gone one better- building his own airline, buying an F1 team and becoming Chairman of Queens Park Rangers. Flying High is the long-awaited memoir of an exceptional leader; the man who created Asia's first budget airline, democratizing air travel in Asia and turning AirAsia into a multi-billion-dollar company in the process. The book shares Tony Fernandes' journey and life lessons, from his key business principles and turning points to his response to the Flight 8501 tragedy. Published as he returns as the face of the second series of Apprentice Asia, this inspiring personal story will be a major global publishing event.

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9780241004401

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Reviews

If you are interested in how someone goes about building up a successful company from scratch, you will definitely enjoy Flying High. * Moneyweek * This is a memoir of an exceptional business leader; the man who created Asia's first budget airline. * The Telegraph * What a life. Tony Fernandes has accomplished amazing things - and who's to say what he can go on to achieve? * Sir Richard Branson *

Author Information

Born in Malaysia, Tony Fernandes studied at Epsom College and the London School of Economics. He worked for Virgin Communications and Warner Music before acquiring AirAsia and relaunching it as Asia's first low-cost carrier in 2001. He is currently Group CEO of AirAsia and Chairman of QPR FC. Tony has been awarded a CBE, has been titled Tan Sri and Dato' Sri by the King of Malaysia and awarded the Legion d'Honneur by the French government. He has also received awards from business media including the International Herald Tribune, Business Times, Business Week, Fast Company and Forbes.

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