Overview

Innovation is one of the hottest topics in business these days. More and more, companies are coming out with new products and services designed to amaze their customers and get them to dig deeper into their pocketbooks. The only problem is, most of what passes for innovation these days doesn't stand out as very new, different, or compelling. As a result, most innovation efforts are lucky to pay for themselves, much less turn a profit. Fluid will help you lead your business through the opportunities and dangers of a dynamic economy. THIS ACTIONABLE BOOK SHOWS YOU: - How to create a culture of innovation within your company, whether it has twelve or 1,292 employees - How to get a profitable return on innovation and know when to kill a project when investing $19.5 million - How to identify hidden competitors outside and within your company and how to become one - How a toy company was able to align innovation with the strategy to generate $5.2 billion - How to overcome resistance to change and get buy-in from leaders to create a new business unit in a large enterprise - How to change when you have no time by leveraging the ecosystem inside and outside your organization to grow - How a company creates rewards and supports the ideas of the organization by celebrating failures - How using the latest technologies such as artificial intelligence and blockchain to grow your organization securely

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