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Author:   Pável Reyes-Mercado
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2021
Weight:   0.303kg
ISBN:  

9783030539474

ISBN 10:   3030539474
Pages:   200
Publication Date:   09 July 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Part I. The financial-entrepreneurial innovation-technology convergence.- Chapter 1. How Fintech was born?.- Chapter 2. Technological possibilities.- Chapter 3. Entrepreneurship in the Fintech industry.- Part II. Exploring opportunities in Fintech.- Chapter 4. Dynamics of Fintech and the broad financial industry.- Chapter 5. Financial consumer behavior and decision making.- Chapter 6. Consumer segments in the Fintech market.- Chapter 7. Differentiation and sustainable competitive advantage.- Part III. Exploiting opportunities in Fintech.- Chapter 8. Effectuation as a strategic approach.- Chapter 9. Developing a product-market fit.- Chapter 10. Measuring venture performance.- Part IV. Broad outcomes of Fintech.- Chapter 11. Societal outcomes of Fintech.- Chapter 12. Designing a future for Fintech.

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Author Information

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

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