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OverviewTo ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication. Full Product DetailsAuthor: Alexander ZureckPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 2015 ed. Dimensions: Width: 14.80cm , Height: 0.70cm , Length: 21.00cm Weight: 1.657kg ISBN: 9783658074869ISBN 10: 3658074868 Pages: 95 Publication Date: 23 October 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsFinancial Communication in the Context of Information Economics.- Financial Communication in Small and Medium-Sized Enterprises.- Patents in Financial Communication.ReviewsAuthor InformationWhile Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises. Tab Content 6Author Website:Countries AvailableAll regions |
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