Overview

Ferrari's story is usually told at full throttle-through Grand Prix Sundays, screaming engines, and the silhouettes that defined entire generations of performance. This book tells the complete story behind those symbols: how a racing outfit became a manufacturer, how a manufacturer became a luxury powerhouse, and how Ferrari learned to control not only engineering outcomes, but also customer access, pricing power, and brand meaning across decades of change. Moving chronologically from Enzo Ferrari's apprenticeship in Italian motorsport to the modern era of hybrids, regulation, and electrification, the narrative follows Ferrari as an operating system: a factory built for controlled scale, a racing program that functions as both technical crucible and global amplifier, and a commercial model that turns scarcity into durable demand. The result is a fact-driven account of Ferrari as an institution-defined not by any single car or championship, but by the discipline that keeps desire permanent.

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