Feminism, Inc.: Coming of Age in Girl Power Media Culture

Author:   E. Zaslow
Publisher:   Palgrave Macmillan
ISBN:  

9780230119963


Pages:   205
Publication Date:   29 November 2011
Format:   Paperback
Availability:   In Print   Availability explained
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Feminism, Inc.: Coming of Age in Girl Power Media Culture


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Overview

Drawing on extensive research with a diverse group of seventy teen girls, Zaslow offers a critical account of the girl power moment in which feminism and femininity are shrink-wrapped together in one market-friendly package. With a focus on pop-music and television, Zaslow skillfully explores the negotiative processes of teen girls as they make sense of girl power's new cultural narratives of femininity as well as its failure to offer strategies for real social change.  Written in highly accessible language, this book charts new territory as it offers a rich account of the ways in which teen girls understand style, sexuality, motherhood, and feminism in girl power media culture, and how their desires, social experiences, and imaginings of the future are shaped in their relationship with a neoliberal girl power discourse. 

Full Product Details

Author:   E. Zaslow
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.30cm , Length: 21.60cm
Weight:   0.281kg
ISBN:  

9780230119963


ISBN 10:   0230119964
Pages:   205
Publication Date:   29 November 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction: A Decade After Spice: Girl Power Media Culture in the New Millennium Coming of Age in Girl Power Media Culture: Decentering Media/Centering Girls 'Wanna Get Dirty'?: Determining Authentic Sexual Subjectivity The Cloaked Body: Narrating Self& Power Through Style 'It's like, it's hard': Independence, Motherhood, Careers and the Future 'If feminism is believing that women are humans, then I am a feminist': Girls Define Feminism

Reviews

&#8220;What distinguishes Feminism Inc. from prior discussions of girl power is Zaslow&#8217;s focus on how girls react to media rather than a close analysis of that media&#8230;It is the voices of these teens that compel the reader.&#8221;-- Ms. Magazine <p>&#8220;Emilie Zaslow has produced an important and long overdue book in Feminism, Inc. Unpacking the assumption that today&#8217;s teens have rejected feminism and its ideals outright, Zaslow finds that in fact, feminism is as vital for young women today as it ever was for their mothers and grandmothers. Based on an exhaustive analysis of the values and words of young women, as well as on an intensive analysis of their mediated cultural and social environments, Zaslow produces a tour-de-force that persuasively argues that young women are able to critically appraise their social and cultural environment along paths blazed by the feminists who have gone before. Essential reading for everyone interested in the future of women.&#82


What distinguishes Feminism Inc. from prior discussions of girl power is Zaslow's focus on how girls react to media rather than a close analysis of that media...It is the voices of these teens that compel the reader. -- Ms. Magazine <p> Emilie Zaslow has produced an important and long overdue book in Feminism, Inc. Unpacking the assumption that today's teens have rejected feminism and its ideals outright, Zaslow finds that in fact, feminism is as vital for young women today as it ever was for their mothers and grandmothers. Based on an exhaustive analysis of the values and words of young women, as well as on an intensive analysis of their mediated cultural and social environments, Zaslow produces a tour-de-force that persuasively argues that young women are able to critically appraise their social and cultural environment along paths blazed by the feminists who have gone before. Essential reading for everyone interested in the future of women. --Andrea Lee Press, Professor of Soci


Author Information

EMILIE ZASLOW is Assistant Professor of Communication Studies at Pace University, USA.

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