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OverviewThe obesity epidemic and the growing debate about what, if any, public health policy should be adopted is the subject of endless debates within the media and in governments around the world. Whilst much has been written on the subject, this book takes a unique approach by looking at the obesity epidemic from an economic perspective. Written in a language accessible to non-specialists, the authors provide a timely discussion of evolving nutrition policies in both the developing and developed world, discuss the factors influencing supply and demand of food supply, and review the evidence for various factors which may explain recent trends in diets, weight, and health.The traditional economic model assumes people choose to be overweight as part of a utility maximisation process that involves choices about what to eat and drink, how much time to spend on leisure, food preparation, and exercise, and choices about appearance and health. Market and behavioural failures, however, such as time available to a person, education, costs imposed on the health system and economic productivity provide the economic rationale for government intervention. The authors explore various policy measures designed to deal with the epidemic and examine their effectiveness within a cost-benefit analysis framework. While providing a sound economic basis for analysing policy decisions, the book also aims to show the underlying limits of the economic framework in quantifying changes in public well-being. Full Product DetailsAuthor: Mario Mazzocchi (Lecturer in Economic Policy, University of Bologna) , W. Bruce Traill (Professor in Food Economics, University of Reading) , Jason F. Shogren (Stroock Distinguished Professor of Natural Resource Conservation and Management, Professor of Economics, University of Wyoming)Publisher: Oxford University Press Imprint: Oxford University Press Dimensions: Width: 16.10cm , Height: 1.70cm , Length: 24.10cm Weight: 0.466kg ISBN: 9780199213856ISBN 10: 0199213852 Pages: 198 Publication Date: 26 March 2009 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents"1: The Obesity Epidemic The ""Epidemic"" in Context Why are People Eating More? The Need to Understand Behavior as well as Biology What Does This Have to Do With Governments? Conclusions 2: Why Obesity? An Economic Perspective Is Obesity a Failure of the Market Economy? Consumer Decision Making Market Exchange: Information Obesity in Developing Countries Children and Families Conclusion: The Economics of Obesity 3: Economic Evaluation Tools for Evidence-based Policy Making Measures of the Direct and Indirect Costs to Society of Obesity Evidence-based Interventions and their Costs Conclusion: The Economic Burden of Obesity 4: Policy Intervention Information Measures Market Measures Conclusions 6: Concluding Fat Economics Glossary"Reviews...rich in information...important. Asia Pacific Journal Clinical Nutrition ...rich in information...important. * Asia Pacific Journal Clinical Nutrition * Author InformationMario Mazzocchi is currently a lecturer in Economic Policy at the University of Bologna. From 2002 to 2005 he taught consumer behaviour and marketing research methods at the University of Reading. He holds a degree in statistics (University of Bologna) and a PhD in Food Economics and Policy (University of Siena). His research focuses on applied economics and consumer behaviour. He has been a consultant to FAO on the economics and policy of the diet-health relationship. W. Bruce Traill has been Professor of Agricultural and Food Economics at the University of Reading since 1990 and was Head of Department from 1999 to 2005. He has previous lecturing experience at the University of Manchester and has worked for the European Commission and FAO. He has published widely on issues concerning multinational enterprises, international trade and competitiveness and innovation as well as food safety and nutrition and consumer food choice. Jason F. Shogren is Stroock Professor of Natural Resource Conservation & Management at the University of Wyoming. He is a world leading researcher on the environment, nutrition and health economics. He has already published two books with OUP and has a long record of publications in top international reviews such as the American Economic Review and the Journal of Political Economy. Tab Content 6Author Website:Countries AvailableAll regions |
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