Overview

FasTrack offers CEOs and marketing executives a solution for growing export sales and profits while avoiding the pains and reducing the risks associated with global expansion. The Phase 8 volume provides the insights, in-depth guidance, and tools to globalize the company's strategies and strategic profile. It includes 25 instructional process worksheets. This volume assists the company's leadership to identify the global strategic players in its industry, assess the forces that are globalizing its industry, match and balance these forces with the company's strategies, and globalize its strategic profile - thrust for future growth, core competencies, vision, and mission. FasTrack's Phase 8 volume helps a company integrate its domestic and country-based strategies into a single, coordinated, worldwide, and globalized strategy. The company develops a strategic fit between its strategic profile and its current and future global environment.

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9781733147477

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Reviews

The audience for this book is a narrow but influential group of business leaders with an interest in pursuing a proven strategy that allows their companies to expand globally. The entire methodology is organized into eight phases (books), that begins with starting such a program and works through such components as export markets, distribution networks, and market penetration. This book, Phase 8, focuses on developing a corporate global strategy and profile. Its five subsets begin with a discussion of the logical steps needed to achieve that objective followed by detailed worksheets that record the results. This organizational scheme makes the book a good resource for a strategic team, workshop, class, or retreat. The first subject identifies strategic buyers, markets, countries, and competitors. The definitions are succinct, easy to follow, and detailed. Additional subsets look into globalization forces, strategies, profiles, and results. The book admirably covers a lot of concepts in its pages. The three appendices elicit feedback for the next edition of the book, offer a cloud-based web tool, and provide alphabetized links to relevant websites. IBPA Benjamin Franklin Award Judge, 2022.

Author Information

W. Gary Winget is a founder and currently vice president of FasTrack Global Expansion Solutions and Global Resource Associates. He previously served as Assistant Director of Export Development for the Minnesota Trade Office. He is co-author of the book Fast-Track Exporting and a recipient of the U.S. Presidential 'E' Award. Winget has a B.S. in commerce and law from the University of Illinois and was awarded a Bush Mid-Career Fellowship to study public policy at Yale University. Sandra Renner is currently Chair of the Minnesota District Export Council, an Associate member of the National Association of District Export Councils where she serves on the Trade Policy & Legislative Affairs and Outreach & Education Committees, and is a member of the U.S. Global Leadership Coalition (Minnesota Chapter). She is founder and chair of FasTrack Global Expansion Solutions and founder and president of Global Resource Associates. Previously Renner served as Director of Export Development for the Minnesota Trade Office and was an instructor at Minnesota State University. She is co-author of the book Fast-Track Exporting and a recipient of many awards including the U.S. Presidential 'E' Award. Renner has a B.S. in marketing and international business and a MBA from Minnesota State University-Mankato.

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