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OverviewFashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations. Instructors, contact your Sales Representative for access to Instructor’s Materials. Full Product DetailsAuthor: Sar Perlman , Gerald J. ShermanPublisher: Bloomsbury Publishing PLC Imprint: Fairchild Books Dimensions: Width: 21.60cm , Height: 1.50cm , Length: 25.40cm Weight: 0.850kg ISBN: 9781563677755ISBN 10: 156367775 Pages: 416 Publication Date: 01 May 2010 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsI found the book to be a rare gem. There are hardly any books on PR AND Fashion. This book is fantastic guide to the world of fashion public relations. * Olga Mitterfellner, Mediadesign Hochschule, Germany * Author InformationGerald J.Sherman and Sar Perlman are partners in Sherman & Perlman, a Public Relations and Integrated Marketing Company. Tab Content 6Author Website:Countries AvailableAll regions |