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OverviewPrior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women’s fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today’s principles to future practices of fashion marketing. Full Product DetailsAuthor: Marianne BicklePublisher: Bloomsbury Publishing PLC Imprint: Fairchild Books Dimensions: Width: 18.70cm , Height: 2.30cm , Length: 23.50cm Weight: 0.932kg ISBN: 9781563677380ISBN 10: 1563677385 Pages: 352 Publication Date: 01 October 2010 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAs far as I can see this book is the most practical introduction to fashion marketing. Besides the fact that it covers a broad variety of topics, all informations are up-to-date and the Terms/Questions sections at the end of each chapter are able to generate a deeper interest and understanding by students. -- Alexander Bretz, Mediadesign Fachhochschule - University of Applied Sciences, Germany Author InformationMarianne Bickle, ITAA, is a professor and Interim Associate Dean of the College of Hospitality in the Department of Retail and Sport Management at the University of South Carolina. She teaches contemporary fashion trends, category management and space management, and takes students on international study tours. Her research focuses on consumer satisfaction with cross channel shopping. Her research is published in various journals including Clothing and Textiles Research Journal, College Student Journal, Journal of Consumer Education, and Family and Consumer Sciences Research Journal. Dr. Bickle is a member of International Textile and Apparel Association (ITAA), Manchester Who's Who Among Executive and Professionals, Who's Who in the West, Kappa Omicron Nu Honor Society and Sigma Xi Honor Society. Tab Content 6Author Website:Countries AvailableAll regions |
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