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OverviewFashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities. Full Product DetailsAuthor: Dotty Oelkers (Developing Educational Solutions)Publisher: Cengage Learning, Inc Imprint: South-Western Edition: New edition Dimensions: Width: 21.50cm , Height: 1.20cm , Length: 27.60cm Weight: 0.614kg ISBN: 9780538435642ISBN 10: 053843564 Pages: 304 Publication Date: 21 February 2003 Audience: College/higher education , Undergraduate Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsChapter 1 The Fashion Industry Chapter 2 The Basics of Fashion Chapter 3 Marketing Fashions Chapter 4 Fashion Economics Chapter 5 The Centers and the Designers Chapter 6 Promoting a Fashion Image Chapter 7 Using Technology in Fashion Marketing Chapter 8 Merchandising and Buying Chapter 9 Data-Driven Decisions Chapter 10 Creating a Fashion Business Chapter 11 Laws, Labor, and Ethics Chapter 12 Fashion Marketing Careers Author InformationDotty Oelkers is the former Career and Technical Education coordinator at the Fort Bend ISD in SugarLand, TX. She has co-authored two editions of SPORTS AND ENTERTAINMENT MARKETING, BUSINESS 2000: E-COMMERCE, and FASHION MARKETING. Dotty is now an educational consultant with her own firm, Developing Educational Solutions. Tab Content 6Author Website:Countries AvailableAll regions |
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