Overview

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Full Product Details

Author:   Michele M. Granger ,  Tina Sterling
Publisher:   Bloomsbury Publishing Plc
Imprint:   Bloomsbury Academic USA
Edition:   2nd Revised edition
Dimensions:   Width: 21.50cm , Height: 2.00cm , Length: 28.00cm
Weight:   0.457kg
ISBN:  

9781501310164

ISBN 10:   150131016
Pages:   392
Publication Date:   31 August 2011
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Author Information

Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored six textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship.

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