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OverviewWith your head buzzing with innovative and creative ideas welcome to the Fashion Entrepreneurs world of glamour, style and wealth. This book outlines the traits and techniques fashion designers use to set up small businesses. The topics include: creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company on a day-to-day basis. Full Product DetailsAuthor: Sandra BurkePublisher: Burke Publishing Imprint: Burke Publishing Dimensions: Width: 21.10cm , Height: 1.10cm , Length: 29.80cm Weight: 0.676kg ISBN: 9780958273305ISBN 10: 0958273308 Pages: 176 Publication Date: 01 September 2008 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsCh 1: Fashion Entrepreneurs' Runway to Success Ch 2: Opportunities in the Fashion and Creative Industries Ch 3: Fashion Entrepreneurs' Traits Ch 4: Networking Ch 5: Competitive Advantage Ch 6: Business Plans Ch 7: Starting Your Own Business Ch 8: Market Research Ch 9: Marketing and Branding Ch 10: Sales and Negotiation Ch 11: Design and Production Cycle Ch 12: Sources of Finance Ch 13: Small Business Accounts Ch 14: Project Management Skills Case studiesReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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