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The Basics and Practical Application of Fashion Illustration Covering the basic principles and the creative techniques behind making effective design drawings-the central pillar of fashion design-this guide is perfect for students as well as for professionals working in all branches of the garment and fashion industries. From hand drawing to using software applications, it explains how to create drawings that clearly and precisely illustrate the shape, material, pattern, colour, and other elements of garments. Patterners, retailers, and fashion design students will rejoice in these comprehensive instructions for making design drawings understandable and expressive. AUTHOR: Zeshu Takamura is Professor of Advanced Fashion Design and Head of the Fashion Illustration Laboratory, Faculty of Fashion Science, at Bunka Gakuen University's Graduate School in Tokyo. He is active in fashion illustration, design, and research at publishers, agencies, and apparel manufacturers. www.zeshu.com SELLING POINTS: . Helps you hone the technical and creative skills needed to produce expressive and precise design drawings . Both the governing principles and exact how-to details are presented clearly, with hundreds of examples . An essential handbook for anyone in the fashion or garment industries who must interpret design drawings 1200 images

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Zeshu Takamura is Professor of Advanced Fashion Design and Head of the Fashion Illustration Laboratory, Faculty of Fashion Science, at Bunka Gakuen University's Graduate School in Tokyo. He is active in fashion illustration, design, and research at publishers, agencies, and apparel manufacturers. www.zeshu.com

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