Overview

The new edition of Fashion gives students an in-depth look at the exciting world of fashion. This colorful text is designed for non-laboratory textile and clothing courses. Hundreds of contemporary images illustrate concepts and enhance learning. Updated information paints for students a current picture of the fashion scene. Fashion can help students become future employees in fashion-related businesses. Help students understand today's apparel industry and learn the skills needed to become more attuned to consumer concerns. Explore globalization and current trends for textile companies, apparel manufacturers, retailers, and consumers, including industry-wide collaboration, omni-channel retailing, and cross-channel shopping. Analyze how the availability of information online is changing fashion firms' product development, promotion, and selling techniques and how apps and social media affect consumer comparison shopping and buying practices. Weigh the dilemma of imports, environmental sustainability, and ethical and social issues about companies when buying their goods. Expose students to career clusters and the many career opportunities within the apparel industry.

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9781631264474

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