Overview

Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for 'velvet' and 'hook'? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.

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9781781590157

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Reviews

""This is a well-written, slightly idiosyncratic and thoroughly delightful book. That the author knows and loves her subject is very evident......By its nature, this book is encyclopaedic, and although it can be completely read in one sitting (as this reviewer did), it is more a 'dipping' book to be consulted should one be interested in learning more about a specific brand or product. On that basis, it is likely to have wide appeal, and be of use to both Historians and Joe and Jane Public. The international ubiquity of the brands the work contains (especially in countries of the British Commonwealth), also means that it is likely to have a large audience outside the British Isles.""-- ""NZ Crown Mines"" ""This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time, and makes for a great slice of social history. Read it for: An engaging collection of brand histories""-- ""Your Family History"" (2/1/2016 12:00:00 AM)

This is a well-written, slightly idiosyncratic and thoroughly delightful book. That the author knows and loves her subject is very evident......By its nature, this book is encyclopaedic, and although it can be completely read in one sitting (as this reviewer did), it is more a 'dipping' book to be consulted should one be interested in learning more about a specific brand or product. On that basis, it is likely to have wide appeal, and be of use to both Historians and Joe and Jane Public. The international ubiquity of the brands the work contains (especially in countries of the British Commonwealth), also means that it is likely to have a large audience outside the British Isles. -- NZ Crown Mines This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time, and makes for a great slice of social history. Read it for: An engaging collection of brand histories -- Your Family History (2/1/2016 12:00:00 AM)

"""This is a well-written, slightly idiosyncratic and thoroughly delightful book. That the author knows and loves her subject is very evident......By its nature, this book is encyclopaedic, and although it can be completely read in one sitting (as this reviewer did), it is more a 'dipping' book to be consulted should one be interested in learning more about a specific brand or product. On that basis, it is likely to have wide appeal, and be of use to both Historians and Joe and Jane Public. The international ubiquity of the brands the work contains (especially in countries of the British Commonwealth), also means that it is likely to have a large audience outside the British Isles.""-- ""NZ Crown Mines"" ""This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time, and makes for a great slice of social history. Read it for: An engaging collection of brand histories""-- ""Your Family History"" (2/1/2016 12:00:00 AM)"

This is a well-written, slightly idiosyncratic and thoroughly delightful book. That the author knows and loves her subject is very evident......By its nature, this book is encyclopaedic, and although it can be completely read in one sitting (as this reviewer did), it is more a 'dipping' book to be consulted should one be interested in learning more about a specific brand or product. On that basis, it is likely to have wide appeal, and be of use to both Historians and Joe and Jane Public. The international ubiquity of the brands the work contains (especially in countries of the British Commonwealth), also means that it is likely to have a large audience outside the British Isles. --NZ Crown Mines This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time, and makes for a great slice of social history. Read it for: An engaging collection of brand histories -- (02/01/2016)

Author Information

A keen history buff, Kathy Martin is a writer and editor with more than twenty years of experience in the publishing industry. She is the author of several non-fiction titles, including Who's Who in Women's Historical Fiction which was published by Pen & Sword in 2012, and writes historical fiction as K. E. Martin.

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