Overview

"Unicorns--companies that reach a valuation of more than $1 billion--are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze--the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion--Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: firing and hiring; disrupting ""broken"" markets; raising funding; understanding your users; reaching product market fit; making scale-up decisions; going global; and deciding when to sell. Fall in Love with the Problem, Not the Solution empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them."

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"Uri Levine is a passionate entrepreneur, disruptor, and two-time ""unicorn"" builder (Duocorn). He is cofounder of Waze, the world's largest community-based driving traffic and navigation app, which was acquired by Google for $1.1 billion in 2013, and former investor and board member in Moovit, ""Waze of public transportation,"" which was acquired by Intel for $1 billion in 2020. Levine has built more than a dozen startups, and has seen everything ranging from failure, middle success, to big success. He is also a world-class speaker on entrepreneurship & disruption. Motivated to encourage the next generation of thinkers and innovators, he also leads an academic workshop entitled ""How to Build a Startup,"" aimed at undergraduate and graduate-level business students. Perry Daniels is an award-winning, classically trained actor from Atlanta, Georgia, with over a decade of experience on stage, screen, and lurking mysteriously behind the microphone of his home studio. An audiobook junkie and mimic with a love of dialects, Perry strives to bring sincerity, energy, depth, and a focus on performance to his narration."

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