Eyecare Business: Marketing and Strategy

Author:   Gary L. Moss (Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MA) ,  Peter G. Shaw-McMinn (Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA)
Publisher:   Elsevier Health Sciences
ISBN:  

9780750672382


Pages:   360
Publication Date:   08 March 2001
Format:   Paperback
Availability:   In Print   Availability explained
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Eyecare Business: Marketing and Strategy


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Author:   Gary L. Moss (Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MA) ,  Peter G. Shaw-McMinn (Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA)
Publisher:   Elsevier Health Sciences
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.500kg
ISBN:  

9780750672382


ISBN 10:   0750672382
Pages:   360
Publication Date:   08 March 2001
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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This is a book to study, explore, reread and, most importantly, help you learn each day on the frontline of patient care and health care business. It is the first substantive text, seeped in the science of today's MBA programs, which serves the sophisticated information needs of today's eyecare business clinician. This work is rich with solid referencing, crisply written narratives, and real-life examples. Simply put, Drs. Moss and Shaw-McMinn have delivered the new standard bearer for excellence in eyecare practice management. - From the Foreword by Barry J Barresi, OD PhD Vice President for Clinical Care and Services; Professor of Health Policy, New England College of Optometry, Boston, USA


"""This is a book to study, explore, reread and, most importantly, help you learn each day on the frontline of patient care and health care business. It is the first substantive text, seeped in the science of today s MBA programs, which serves the sophisticated information needs of today s eyecare business clinician. This work is rich with solid referencing, crisply written narratives, and real life examples. Simply put, Drs. Moss and Shaw McMinn have delivered the new standard bearer for excellence in eyecare practice management. My advice tackle this book head on. Immersion in this work will catalyze you to reinvent your approach to health care business, and of course, don t forget to enjoy reaping the rewards."" From the Foreword by Barry J. Barresi, O.D., Ph.D. , Vice President for Clinical Care and Services; Professor of Health Policy, New England College of Optometry, Boston Moss and Shaw McMinn...present a readable and complete analysis of the business aspects of an eye care practice... Both authors have a great deal of experience in the field of teaching eye care management... [This book] provides an easy and pleasant avenue for acquiring business and marketing skills in our complicated, high tech care environment. ""Annals of Ophthalmology"


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