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Author:   Camilla Vásquez ,  Jan Chovanec
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
ISBN:  

9783031774591

ISBN 10:   3031774590
Pages:   327
Publication Date:   15 May 2025
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Chapter 1 - Introduction (Jan Chovanec & Camilla Vásquez).- PART 1 - Engagement (‘Relating discursively’).- Chapter 2 - “in china and eastasia, we don’t sit down when we apologize”: Metapragmatic Evaluations of a Public Apology (Yaqian Jiang, Camilla Vásquez & Antonella Gazzardi).- Chapter 3 - Mobile conversations in context: how patterns of engagement shape mobile messaging interactions (Caroline Tagg & Shi Min Chua).- Chapter 4 - A multimodal analysis of humor as an engagement strategy in YouTube Research Dissemination Videos (Edgar Bernard-Mechó & Carolina Girón-Garcia).- Chapter 5 - Uses of English in Italian contexts: Dominant language ideologies and counter discourses on YouTube (Antonella Gazzardi).- PART 2 - Multimodality (‘Experiencing multimodally’).- Chapter 6 - Experiencing COVID: Multimodal resources and point of view in American and Korean vlogs (Anna De Fina & Jungyoon Koh).- Chapter 7 - Interrelations of Image and Text in Standard and Customized WeChat Sticker Use (Jing Ge-Stadnyk, Susan C. Herring & Lusha Sa).- Chapter 8 - Memetic recycling in pandemic times: Intertextual echoing of telecinematic art in Covid-19 digital humour (Jan Chovanec).- PART 3 – Social activism/political discourse (‘Acting politically’).- Chapter 9 - “These people are SICK!”: Digital Discourse Practices and Subliminal Ideologies in QAnon Forum Posts (Hanson Egerland & Addie Sayers).- Chapter 10 - Recontextualizing BLM from a cross-national perspective: A citizen raciolinguistic analysis of online comments on Living While Black in Japan (Masataka Yamaguchi & Risako Ide).- Chapter 11 - “I stand with you. I’ll fight for you” #StopAsianHate Collective Identity in Twitter Activism (Minh Nghia Nguyen).- Chapter 12 - Populist Discourse in Presidential Campaigns: The Linguistic Expression of Emotion on Twitter (Ana Albalat Mascarell).

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Author Information

Camilla Vásquez is a Professor of Applied Linguistics and Director of the Linguistics and Applied Language Studies (LALS) doctoral program at the University of South Florida, USA. She is author of The Discourse of Online Reviews (2014), Language, Creativity and Humour Online (2018) and the editor of Research Methods for Digital Discourse Analysis (2022). Jan Chovanec is a Professor in English linguistics in the Department of English and American Studies, Faculty of Arts, Masaryk University in Brno, Czech Republic. He has done research on various forms of public media discourses with a recent focus on interactional and multimodal humour. He is author of The Discourse of Online Sportscasting (2018) and currently serves as Co-Editor-in-Chief of Discourse, Context & Media.

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