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This project fills a gap in the current scholarship on the canon of memory, its fascinating inception and history, and implications for re-theorizing it within our contemporary technological context. Long's argument is historically deep and complex, building upon the iconic historical work of luminaries such as Carruthers, Yates, and others. He presents a theory that sees memory not as the isolated processes of brains in jars, but as the dynamic, social, outward-facing practice that has informed rhetorical output since antiquity, and continues to do so today. This is an insightful critique of today's data-driven practices of digital rhetoric, reminding the reader of the subjective, highly malleable set of choices that go into the selection, juxtaposition, combination, and scale of data manipulation. -- Ben McCorkle, author of Rhetorical Delivery as Technological Discourse: A Cross-Historical Study Long investigates the rhetorical canon of memory in a fascinating way that pushes the boundaries in both theory and method. He offers rich examples and anecdotes, ranging from ancient Greece and the Middle Ages to the present and breathes new life into how we conceive of memory, initiating a welcome empirical methodology for rhetorical theory that a range of researchers will find refreshing. -- John R. Gallagher, author of Update Culture and the Afterlife of Digital Writing Long investigates the rhetorical canon of memory in a fascinating way that pushes the boundaries in both theory and method. He offers rich examples and anecdotes, ranging from ancient Greece and the Middle Ages to the present, and he breathes new life into how we conceive of memory, initiating a welcome empirical methodology for rhetorical theory that a range of researchers will find refreshing. -- John R. Gallagher, author of Update Culture and the Afterlife of Digital Writing Just what happened to ars memoria? Long takes readers on an investigative journey of research and recovery, starting at the twilight of the Roman agora and ending with present-day digital networks. He tells the story of how the iconoclasts and their imageless memory systems changed the way rhetoricians recall the fourth canon and the significant social and historical implications for today's digital world of visualized data. In an era of rapidly circulating news, Long's book is a must read for humanists and pedagogues interested in questions about where, how, why, and what we remember. -- Jim Ridolfo, coeditor of Rhet Ops: Rhetoric and Information Warfare Just what happened to ars memoria? Long takes readers on an investigative journey of research and recovery, starting at the twilight of the Roman agora and ending with present day digital networks. He tells the story of how the iconoclasts and their imageless memory systems changed the way rhetoricians recall the fourth canon, and the significant social and historical implications for today's digital world of visualized data. In an era of rapidly circulating news, Long's book is a must read for humanists and pedagogues interested in questions about where, how, why, and what we remember. -- Jim Ridolfo, coeditor of Rhet Ops: Rhetoric and Information Warfare

This project fills a gap in the current scholarship on the canon of memory, its fascinating inception and history, and implications for re-theorizing it within our contemporary technological context. Long's argument is historically deep and complex, building upon the iconic historical work of luminaries such as Carruthers, Yates, and others. He presents a theory that sees memory not as the isolated processes of brains in jars, but as the dynamic, social, outward-facing practice that has informed rhetorical output since antiquity, and continues to do so today. This is an insightful critique of today's data-driven practices of digital rhetoric, reminding the reader of the subjective, highly malleable set of choices that go into the selection, juxtaposition, combination, and scale of data manipulation. --Ben McCorkle, author of Rhetorical Delivery as Technological Discourse: A Cross-Historical Study

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Seth David Long is assistant professor of English at the University of Nebraska.  

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