Overview

"Der digitale Marktplatz Internet bietet neue Moglichkeiten der Kundenbindung und Markenfuhrung. Das Buch stellt Konzept, Asthetik und Technik innovativer Kampagnen in zahlreichen Fallstudien dar. Praktiker und Konzeptioner finden hier erstmals umfangreiches Anschauungsmaterial, ""best practice""-Beispiele und spannende Ausblicke auf die Trends im Wachstumsmarkt Corporate Communication."

Full Product Details

Author:   Peter F. Stephan
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Dimensions:   Width: 15.50cm , Height: 2.20cm , Length: 23.50cm
Weight:   0.760kg
ISBN:  

9783540661948

ISBN 10:   3540661948
Pages:   418
Publication Date:   26 July 2000
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Language:   German

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