Free Delivery Over $100
|
|
|||
|
||||
OverviewFull Product DetailsAuthor: Glenn A. J. Bowdin , Johnny Allen , Rob Harris , Leo JagoPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: 4th edition Weight: 1.780kg ISBN: 9780367491840ISBN 10: 0367491842 Pages: 812 Publication Date: 31 July 2023 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsSection 1: Event Context 1. An Overview of the Event Field 2. Perspectives on Events 3. The Event Planning Context 4. Event Tourism Planning 5. Sustainable Event Management Section 2: Planning 6. Strategic Event Planning 7. Conceptualising the Event 8. Event Project Management 9. Event Financial Planning 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation 14. Event Design and Production 15. Event Logistics 16. Legal Considerations in Event Planning and Management 17. Risk Management 18. Evaluation and ResearchReviewsAuthor InformationGlenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia Rob Harris - Director, Event Training Australia, Sydney, Australia Leo Jago - Griffiths University, Brisbane, Australia William O’Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia Tab Content 6Author Website:Countries AvailableAll regions |
||||
