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OverviewFrom the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability. Full Product DetailsAuthor: Giulia CrisantiPublisher: Brill Imprint: Brill Volume: 8 Weight: 0.001kg ISBN: 9789004678835ISBN 10: 9004678832 Pages: 340 Publication Date: 28 September 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationGiulia Crisanti, Ph.D., (2021), Fordham University, is a Research Fellow at Sapienza University of Rome. Her main areas of expertise include the postwar Americanization of Western Europe and business history. She has published articles on American-Italian relations. She currently teaches a “US History” Course at the University of Pisa. For Europeans Are Lovin'It?, Giulia Crisanti received the 2022 EAAS Rob Kroes Award. Tab Content 6Author Website:Countries AvailableAll regions |
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