Overview

European Marketing Data and Statistics is Euromonitor's best-selling reference book. Now in its 46th edition the book has hard to find demographic, economic and marketing statistics for 44 European countries. A broad range of data is researched including home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles. European Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place - Data for 44 countries that can easily be compared across nations - Data spanning 30 years* for reviewing historic as well as recent trends (*to 1980 where possible) - Contact details for organisations providing official business information - ideal for further research Key areas researched Advertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer expenditure; Consumer market sizes; Consumer prices and costs; Economic indicators; Education; Energy resources and output; Environmental data; External trade; Health; Home ownership; Household profiles; Income and deductions; Industry; IT and telecommunications; Labour; Media and leisure; Population; Retailing; Travel and tourism Discover - Which European country has the highest circulation of credit cards - The rate of unemployment in each country over 30 years - How much is spent on online advertising - How much the Swedes spend on cosmetics and toiletries - How many broadband internet subscribers there are in Bulgaria

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9781842645376

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