|
|
|||
|
||||
OverviewFull Product DetailsAuthor: Guilherme Pires (University of Newcastle, Australia) , John Stanton (University of Western Sydney, Australia.)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 2.50cm , Length: 23.40cm Weight: 0.657kg ISBN: 9780415836005ISBN 10: 041583600 Pages: 364 Publication Date: 16 December 2014 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews'I am pleased to see a serious effort to provide students, academics, and practitioners with a treaty on how to address ethnicity in marketing and advertising. This is an historic breakthrough.' - Felipe Korzenny, Ph.D., Director and Professor, Center for Hispanic Marketing Communication, Florida State University, USA and Co-author of 'Hispanic Marketing: Connecting with the New Latino Consumer' 'In an age of confusion and ignorance regarding how to understand ethnic minority markets this book makes a welcomed contribution.' - Dr Andrew Lindridge, The Open University Business School, UK 'This book provides a comprehensive and structured approach to the theory and practice of ethnic marketing with insights from experts in this field. It is a valuable practical guide to researchers and practitioners of ethnic marketing.' - Alvin Chan, Lecturer in Marketing, University of Western Sydney, and a former judge of the Multicultural Marketing Awards held by the Ethnic Affairs Commission of New South Wales, Australia. 'I am pleased to see a serious effort to provide students, academics, and practitioners with a treaty on how to address ethnicity in marketing and advertising. This is an historic breakthrough.' - Felipe Korzenny, Ph.D., Director and Professor, Center for Hispanic Marketing Communication, Florida State University, USA and Co-author of 'Hispanic Marketing: Connecting with the New Latino Consumer' 'I am pleased to see a serious effort to provide students, academics, and practitioners with a treaty on how to address ethnicity in marketing and advertising. This is an historic breakthrough.' - Felipe Korzenny, Ph.D., Director and Professor, Center for Hispanic Marketing Communication, Florida State University, USA and Co-author of 'Hispanic Marketing: Connecting with the New Latino Consumer' 'In an age of confusion and ignorance regarding how to understand ethnic minority markets this book makes a welcomed contribution.' - Dr Andrew Lindridge, The Open University Business School, UK 'This book provides a comprehensive and structured approach to the theory and practice of ethnic marketing with insights from experts in this field. It is a valuable practical guide to researchers and practitioners of ethnic marketing.' - Alvin Chan, Lecturer in Marketing, University of Western Sydney, and a former judge of the Multicultural Marketing Awards held by the Ethnic Affairs Commission of New South Wales, Australia. 'I am pleased to see a serious effort to provide students, academics, and practitioners with a treaty on how to address ethnicity in marketing and advertising. This is an historic breakthrough.' - Felipe Korzenny, Ph.D., Director and Professor, Center for Hispanic Marketing Communication, Florida State University, USA and Co-author of 'Hispanic Marketing: Connecting with the New Latino Consumer' 'In an age of confusion and ignorance regarding how to understand ethnic minority markets this book makes a welcomed contribution.' - Dr Andrew Lindridge, The Open University Business School, UK ‘I am pleased to see a serious effort to provide students, academics, and practitioners with a treaty on how to address ethnicity in marketing and advertising. This is an historic breakthrough.’ - Felipe Korzenny, Ph.D., Director and Professor, Center for Hispanic Marketing Communication, Florida State University, USA and Co-author of ‘Hispanic Marketing: Connecting with the New Latino Consumer’ ‘In an age of confusion and ignorance regarding how to understand ethnic minority markets this book makes a welcomed contribution.’ - Dr Andrew Lindridge, The Open University Business School, UK ‘This book provides a comprehensive and structured approach to the theory and practice of ethnic marketing with insights from experts in this field. It is a valuable practical guide to researchers and practitioners of ethnic marketing.’ - Alvin Chan, Lecturer in Marketing, University of Western Sydney, and a former judge of the Multicultural Marketing Awards held by the Ethnic Affairs Commission of New South Wales, Australia. Author InformationGuilherme D. Pires is Associate Professor and Head of the Marketing Discipline and the DBA Program Convenor at the Newcastle Business School, University of Newcastle, Australia. John Stanton is Associate Professor and Director of Academic Programmes in Economics and Finance at the School of Business, University of Western Sydney, Australia. Tab Content 6Author Website:Countries AvailableAll regions |