Overview

Health promotion examines how social, environmental, and behavioral factors shape well-being and how interventions can shift outcomes at individual and community levels. This book distils core theories and models into actionable strategies for designing, implementing, and evaluating health programs. Chapters cover behavior change, community engagement, policy levers, and communication tactics with templates for needs assessments and logic models. Real-world program examples and outcome measurements show what works -- and why -- in different settings. Practical toolkits and checklists make it useful for public-health practitioners, NGO staff, and students preparing to lead prevention efforts.

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9781779567659

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Brent Alexander is a dedicated, senior level, healthcare and life science advisor with over 14 years of medical research and healthcare consulting experience. He is skilled in strategic thinking, data analysis & interpretation, project management, and building relationships. Brent has effectively planned, executed, and evaluated several major medical research projects for organizations such as Suncor Energy Inc., Calgary Flames Hockey Organization, and Own the Podium. Brent has an intrinsic love for science and has expanded on this through gaining academic accolades in maternal/child health and perinatal physiology, as well as in the chronobiological and physiological principles of sleep medicine. Since completing a Masters degree in Medical Science, Brent has previously managed a role as the Clinical Research Coordinator at the Centre for Sleep and Human Performance, a College of Physicians and Surgeons of Alberta, and American Academy of Sleep Medicine accredited sleep centre in Calgary, Alberta. Currently, he holds two positions within Alberta Health Services - _Brent is the Senior Advisor for Public Health, Calgary Zone, providing integration of technology and quality improvement alignment with the clinical operations of immunization and public health programs. He is also a Tissue Specialist with the Southern Alberta Tissue Program where he uses his laboratory experience to expertly assist in the surgical recovery, processing, preservation and distribution of donor tissues that are used for banking, transplantation, and research procedures help improve the quality of life for Albertans. Brent is also an accomplished writer and editor. He has authored and co-authored several abstracts and peer reviewed articles on fever & pregnancy, jet lag & travel fatigue management in elite athletes, and sleep & long-term athletic development (LTAD). In his down time, Brent enjoys staying active through sports and enjoying the outdoors with his wife and son.

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