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OverviewEssential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today’s competitive media landscape. The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project’s intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers. This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content. Full Product DetailsAuthor: John ZaffutoPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.800kg ISBN: 9780367405595ISBN 10: 0367405598 Pages: 152 Publication Date: 05 May 2020 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsAcknowledgements Preface 1. Pre-Production and Planning Part One: Assessing the Project Part Two: Notes on the Creative Process Part Three: Determining the Project Aesthetic Historical/Cultural Influences Film Influences Popular Music Design as Influenced by Technology Detail, Design, Direction Try This! 2. Technical Considerations Frame Size Frame Dimension Frame Rates Frame Characteristics The Nature of Video Files The Nature of Audio Files The Nature of Still Images Orders of Magnitude for Data Scopes and Reference Devices Storage Considerations Try This! 3. Location ProductionSituational Awareness Mechanical Competence Sociability Organization and Responsibility Preparing for Location Production Cameras and Camera Support Equipment Lighting Studio-Based Lighting Location Audio “Care and Feeding” of the Microphone Showtime! Or, What Should Occur During and Immediately Before Location Production Location Selection and Preparation Proximity to Civilization Official Permissions and Courtesies Working With What You Have Location Hierarchy: Who’s in Charge? Multitasking Lights, Camera, and Other Stuff After the Shoot Notes on Studio Production The Nature of Studio Production Studio Elements and Personnel Control Room Elements and Personnel Communication Try This! 4. Post-Production Procedures Part One: The Pre-Edit A Note About Music Part Two: Planning the Edit Part Three: The Editing Process Leftovers: Saving the Edit for Later Presentation and Evaluation Try This! 5. Now What? Career Opportunities and Considerations Final Thoughts The Television Affiliate The Film IndustryProduction Houses Creative Boutiques and Agencies Corporate Environments Government and Education Sports Houses of Worship Event Production Hybrid and Hyperlocal Media Self-employment Emerging Technologies Marketability: You Are Your Own Product Make Getting a Job Your Job Demo “Reels,” Social Media, and Online Promotion Social Media and Maintaining an Online Presence “Analog” Materials Suggested Order of Resume Components Maintaining a Career Final Thoughts Try This! IndexReviewsAuthor InformationJohn Stephen Zaffuto has worked in the motion media creation industry for over twenty-five years. In that time he has served in many roles, including broadcast production manager, chief editor, and post-production supervisor. He currently is both an instructor and television facility operations manager at Southeastern Louisiana University. He is also the recipient of three Suncoast Emmy awards as well as numerous other regional and national awards and recognitions. Tab Content 6Author Website:Countries AvailableAll regions |
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