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OverviewFull Product DetailsAuthor: Ghalia BoustaniPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.390kg ISBN: 9781138586963ISBN 10: 113858696 Pages: 116 Publication Date: 20 August 2019 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsA highly relevant text with strong contemporary resonance drawing on the domains of branding strategy, consumer behaviour and experiential management. - Ranjit Thind, Lecturer & Consultant at International Fashion Management & Marketing, Coventry University London, UK A highly relevant text with strong contemporary resonance drawing on the domains of branding strategy, consumer behaviour and experiential management. - Ranjit Thind, Lecturer & Consultant at International Fashion Management & Marketing, Coventry University London, UK Ephemeral Retailing is a one-of-a-kind book elaborating the temporal and experiential aspects of pop-up stores as compared to traditional outlets. Both formats are thoroughly described and compared in view of their nature and their impact on consumer buying behavior. The book is a must-read for all those aspirating to increase customer lifetime value and return on investment. - Joyce Menassa, Assistant Vice President for Academic Support at Notre Dame University, Lebanon What was trend becomes strategy for brands, rather than exposing their products, providing experiences to their consumers. Ghalia Boustani is extremely didactic and descriptive in her vast research because, besides a historical survey of the ephemeral context in retail, this is an indispensable book for those who want to know and deepen their knowledge about consumption. - Sabrina Levinton, Designer and Innovation Consultant at FIEP, Brazil Author InformationGhalia Boustani is a researcher at Paris 1 Panthéon Sorbonne, France, and holds a doctorate degree from Ecole Supérieure des affaires, Lebanon. Her main research interest is in ephemeral retailing; completing her first study on pop-up stores in the Middle East, she has now focused her research on pop-up stores in Europe. Throughout her academic journey, Ghalia has also worked closely with professionals and entrepreneurs on several projects that added value to her research. Tab Content 6Author Website:Countries AvailableAll regions |
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