Overview

This book introduces readers and students to the entrepreneurial process. It is important as evidence has suggested that the probability of entrepreneurs’ success enhances when they thoroughly appreciate the components of the entrepreneurial process as well as how to effectively use them. The fact that nearly 33 percent of new firms fail within the first two years while twenty percent fail within four to five years of their existence makes it evident that while many people are highly motivated to start new firms, motivation alone is not sufficient, rather it should be coupled with relevant information, a strong business idea, a well-crafted business plan, and sound execution to maximize chances for success. This work offers an insightful and a practical guide to the process of launching and growing an entrepreneurial organisation with success. It will therefore serve as an important resource to students of Entreprenuership and to anyone interested in the field, academically or practically.

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9781032378602

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Deependra Sharma, Indian Institute of Management-Ahmedabad (IIM-A) alumnus, has twenty-three years of experience in academic administration, teaching, and research blended with experience in industrial marketing. Presently, he is Professor and Dean at SOM-UG with Dr. Vishwanath Karad MIT World Peace University, Pune. Prior to it he was Dean-Management at Karnavati University, Gandhinagar. In the past he has served as Head of Department for MBA programs in various institutes such as Amity University, IMS etc. He earned his PhD on topics related to retail management and is also NET (management) qualified. He has accomplished certificate programs in marketing and entrepreneurship from Wharton University of Pennsylvania and University of Maryland, USA, respectively. He has led a course development team for Amity Mauritius and was Associate Editor of Amity Management Analyst (Biannual Journal). He has publications in journals listed in Emerald, Scopus, Era, Springer,WOS and has acted as a reviewer of a number of management journals. He has organized a number of conferences in India as well as in New York and Boston.

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