Overview

This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in this volume critically analyze the convergence of entrepreneurship, innovation, technology, business practices, public policies, political ideologies, and consumer values for improving the global-local business paradigm to support regional development. This book also delves into contemporary entrepreneurship models, converging business strategies towards entrepreneurial and industrial alliance in manufacturing, services, and marketing organizations. It contemplates the development of new business models and hybrid entrepreneurial perspectives to match the changing priorities of regional economic development in developing countries. This volume offers scholars new entrepreneurial visions and business perspectives of industries in emerging markets, while presenting a moreintegrated view to enable companies to innovate for long-term profitability and sustainability.

Full Product Details

Author:   Rajagopal ,  Ramesh Behl
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2021
Weight:   0.572kg
ISBN:  

9783030455231

ISBN 10:   3030455238
Pages:   404
Publication Date:   01 November 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part I. Entrepreneurial Development, Economics, and Management1. Entrepreneurship, Education, and Economics: A Helix Effect on Business Growth2. Significance of Microfinance in Entrepreneurship Development: A Study of South Rajasthan3. Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance4. Role of Entrepreneurial Capability in the Performance of Sustained SMEs5. Herd Behavior Analysis in Crowdfunding Platforms in MexicoPart II. Enterprise Modelling: Innovation and Technology6. Entrepreneurial Epistemologies and Design-to-Market Modelling: A Latitudinal Discussion7. Entrepreneurial Behaviour, Attitude and Framework Conditions: An Analysis of Efficiency, Factor and Innovation Driven Three Asian Economies8. Cluster Development in Small Enterprises:  A Case Study of Select Plastic Enterprises in Murshidabad, West Bengal9. Innovation and Human Resource Management Fit: Case of an ITES FirmPart III. Socio-Economic and Cultural Perspectives in Emerging Markets10. A Study on Sustainable Livelihood Frameworks and Entrepreneurial Opportunities with Specific Reference to the Sabai Grass Handicraft, Odisha, India11. Organizational Culture and Its Impact on Student Engagement: A Study Based on Private and Public Universities in Rajasthan12. Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and PerformancePart IV. Global Business13. Effect of Exaggerated Claims on Brand Evaluation14. Religion and MarketingPart V. Education, Entrepreneurship, and Organizational Behavior15. Study the Role of Personality Traits on Academic Stress: A Comparative Study of Male and Female University Students16. Influence of Entrepreneurship Education and University Ecosystem on Individual’s Entrepreneurship Readiness17. Perceived Organizational Fit: Analyzing Negative Effect of Work Stressors on Employee OutcomesPart VI. Entrepreneurial Case Studies18. Entrepreneurial Journey of Bastav Das: A Case Study19. Happy Laundry Services: What Next?20. Mapping Entrepreneurial Growth: A Case of BivinoS Restaurant in AustraliaPart VII. Epilogue21. Entrepreneurial Strategies, Managerial Implications, Prospects, and Dilemmas

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Author Information

Rajagopal is Professor of Marketing at EGADE Business School of the Monterrey Institute of Technology and Higher Education (ITESM), Mexico, and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Visiting Professor at Boston University, USA. He has authored 60 books and over 400 research papers. Rajagopal is editor of several academic journals. Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-two books, seventeen case studies, and more than 45 research papers of national and international repute.

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