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OverviewUses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology. Full Product DetailsAuthor: I. ChastonPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2013 Weight: 0.355kg ISBN: 9781349458943ISBN 10: 1349458945 Pages: 266 Publication Date: 30 July 2013 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsTo come Author InformationIan Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas. Tab Content 6Author Website:Countries AvailableAll regions |
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