Overview

"There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a ""survival trap"" that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly, successfully, and profitably. Drawing from his immense on-the-ground experience in Africa’s most challenging business environments, Kacou shows how companies can overcome the Survival Trap mindset that breeds dependence, mistrust, and failure. Next, he takes readers inside the Rwandan metamorphosis: the economic miracle that CNN’s Fareed Zakaria calls Africa’s biggest success story. Kacou shows how to address the needs of all core stakeholders. He concludes with integrated recommendations for local entrepreneurs, global businesses, governments, and international organizations: guidance that can truly launch a ""virtuous cycle"" of prosperity creation. For all entrepreneurs, policymakers, NGO professionals, and leaders who want to make BoP businesses work."

Full Product Details

Author:   Eric Kacou ,  Elizabeth Hooper
Publisher:   Pearson Education (US)
Imprint:   Financial TImes Prentice Hall
Dimensions:   Width: 16.50cm , Height: 2.60cm , Length: 23.60cm
Weight:   0.580kg
ISBN:  

9780137079261

ISBN 10:   0137079265
Pages:   336
Publication Date:   24 February 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Foreword     xvii Part I: Foundations or Why Mindsets Matter Prologue: Transformation in BOP Markets: Learning from Rwanda     1 Chapter 1: Identifying the Problem–And the Solution     5 Chapter 2: Rwanda’s Metamorphosis     27 Chapter 3: Why Mindsets Matter     37 Part II: Solutions to Escape The Survival Trap Chapter 4: A Framework to Escape The Survival Trap     59 Chapter 5: Foster an Archimedean Mindset     81 Chapter 6: Build Trust     101 Chapter 7: Focus on Solutions     119 Chapter 8: Operate Efficiently and Sustainably     139 Chapter 9: Enable Prosperity Ecosystems     157 Chapter 10: Seek Intelligent Capital     179 Chapter 11: Bridge the Leadership Gap     199 Part III: Integration Chapter 12: Insights on Mindset Change from Public Health     221 Chapter 13: Societal Innovations Through Mindset Change     239 Chapter 14: Rwanda's Homegrown Solutions     255 Epilogue: A Call to Action: Embrace Entrepreneurial Solutions for Prosperity     271 Bibliography     285 Index    293

Reviews

Poised to become a key reference, Entrepreneurial Solutions for Prosperity in BoP Markets will change the way we think, act, and teach about emerging markets. Kacou provides just the right blend of framework and hands-on examples to those committed to transforming the Bottom of the Pyramid. --Dean Thomas R. Robertson, The Wharton School, University of Pennsylvania Kacou's insight that many low-income countries are stuck in a Survival Trap whose solution lies in mindset change and entrepreneurship is a powerful one. Entrepreneurial Solutions for Prosperity in BoP Markets is a timely book that will influence development policy and business for years to come. --Dr. Donald Kaberuka, President, African Development Bank Group (AfDB) Kacou, powered by his deep, on-the-ground experience in developing countries, argues convincingly that the most powerful infrastructure for development lies between the ears of the citizens of these poor countries--their mindsets. He provides insightful analysis of the mindset challenge and numerous case studies to illustrate how mindsets can be modified and enhanced to open the path for development in the most intractable problem areas in the world. --Dean Roger Martin, Rotman School of Management at the University of Toronto; author of The Design of Business It is becoming increasingly clear that enterprise with moral purpose can be a solution to poverty. What was missing until now was a practical blueprint to make the potential of business in prosperity creation a reality. Eric Kacou, one of Africa's emerging thought leaders, fills this important gap. This book is a must-read! --Dr. Manu Chandaria, Chairman, Comcraft; Founding Chairman, East African Business Council BoP markets represent manifold opportunities for considerable growth. However, business-as-usual will neither help companies succeed nor trigger regional social wealth. Kacou's Entrepreneurial Solutions for Prosperity in BoP Markets provides the insights needed for far-thinking strategists to succeed in these emerging markets. --Professor Ian MacMillan, Dhirubhai Ambani Professor of Innovation and Entrepreneurship at The Wharton School; author of The Entrepreneurial Mindset By integrating mindset, business, and development, Eric Kacou ignites a candid debate around a forbidden, though fundamental, underlying issue that keeps African nations poor. The result is a poignant and practical way to engage businesses in Africa's quest for prosperity. --Andrew Mwenda, Founding Managing Editor, The Independent This book is a refreshing perspective on how business can transform Africa and the rest of the developing world. It offers practical wisdom for those who are serious about expanding prosperity in the developing world. --Professor Calestous Juma, Professor of the Practice of International Development, Harvard Kennedy School A practitioner, business strategist, and gifted storyteller, Eric Kacou provides a unique window into the reality of entrepreneurs in developing countries. His solutions lead the way to success not only for businesses but also for the communities that depend on them. --Allon Raiz, Founder and CEO, Raizcorp; author of Lose the Business Plan

Author Information

Born and raised in Cote d’Ivoire, Eric Kacou’s passion is enterprise solutions to poverty. Eric is actively engaged in consulting and investing across Africa. In 2010, Eric was honored by the World Economic Forum as a Young Global Leader.   Eric Kacou is currently completing a Mason Fellowship in Public Policy at the Harvard Kennedy School. Prior to this fellowship, Eric served as Managing Director of OTF Group, a competitiveness consultancy focused on emerging markets. An expert in postconflict economic reconstruction, he led the Rwanda National Innovation and Competitiveness (RNIC) Program, an initiative sponsored by President Paul Kagame. The RNIC is credited with helping Rwanda revitalize its economy, fostering the renaissance of the country’s private sector, and fueling the growth of the country’s main exports.   At OTF Group, Eric served leaders of a dozen developing countries and consulted with international development partners.   Prior to joining the OTF Group, Eric worked a strategy consultant with Monitor Company in Toronto and Paris advising Fortune 500 executives. Eric earned his MBA at the Wharton School.

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