Overview

"In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the ""Father of Modern Marketing,"" professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors."

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"Jacky Mussry is deputy chairman and CEO at MarkPlus, Inc. He has twenty-five years' consulting experience in multiple industries and regularly lectures on marketing and strategy related subjects. Philip Kotler is professor emeritus of marketing at Northwestern University's Kellogg School of Management, where he held the S. C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business thinkers. The recipient of numerous awards and honorary degrees from schools worldwide, he holds an MA from the University of Chicago and a PhD from Massachusetts Institute of Technology, both in economics. Philip has an incredible international presence-his books have been translated into more than twenty-five languages and he regularly speaks on the international circuit. Hooi Den Huan is an associate professor of marketing at the Nanyang Business School and former director of the Nanyang Technopreneurship Center at the Nanyang Technological University in Singapore. He is a cofounder of the Asia Marketing Federation Foundation. Hermawan Kartajaya is the founder and executive chairman of MarkPlus, Inc., and is one of the ""50 Gurus Who Have Shaped the Future of Marketing,"" according to the Chartered Institute of Marketing, United Kingdom. Hermawan is also a recipient of the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln. He is also chairman of the Asia Council for Small Business and a cofounder of the Asia Marketing Federation. Eric Jason Martin is a producer, director, and voice performer based in Los Angeles. He is the AudioFile Earphones and Audie Award-winning narrator of over 200 audiobooks, including works by Kurt Vonnegut, David Foster Wallace, Karin Slaughter, and Lee Child. Eric's recent productions include the Audible Original Stinker Lets Loose!, a New York Times Monthly Bestseller also starring Jon Hamm and Rhea Seehorn, and he is the director of Kate McKinnon and Emily Lynne's musical comedy series Heads Will Roll for Broadway Video and Audible."

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