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OverviewEntrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation. Full Product DetailsAuthor: Hans Kaufmann , S M Riad ShamsPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2015 Weight: 0.454kg ISBN: 9781349559725ISBN 10: 1349559725 Pages: 268 Publication Date: 14 December 2017 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationHans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia, Cyprus, and Visiting Professor at the International Business School, Vilnius University, Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD. Riad Shams is Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences. Tab Content 6Author Website:Countries AvailableAll regions |
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