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Author:   Professor Norin Arshed (Programmes Director for Leadership and Organisational Performance, Heriot-Watt University, UK) ,  Dr Julie McFarlane (Assistant Professor in Marketing, School of Management & Languages, Dept. of Business Management, Heriot-Watt University, UK) ,  Professor Robert MacIntosh (Professor of Strategy and Head of the School of Management and Languages, Heriot-Watt University, UK)
Publisher:   Goodfellow Publishers Limited
Imprint:   Goodfellow Publishers Limited
ISBN:  

9781910158784

ISBN 10:   191015878
Pages:   256
Publication Date:   31 January 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Ch 1 Business Organisations - The Internal Environment (J McFarlane & R Curran); Ch 2 Creativity Innovation and Entrepreneurship (J McFarlane & R Curran); Ch 3 Starting a new business - Getting the legal structure right (J Bisacre); Ch 4 Employment Law (J McLeod and Y McLaren); Ch 5 Research to Create Enterprise (G McKay); Ch 6 Marketing to Create Value (G McKay); Ch 7 The Human Resource Management Function (K Olowookere & K Sang); Ch 8 Gender and Work-life Balance (S Glasgow & K Sang); Ch 9 Porters Five Forces and Generic (N Arshed & J Pancholi); Ch 10 Business Operations (U Bititci & Stavros Karamperidis); Ch 11 Logistics and the supply chain (C Rutherford & C König); Ch 12 Corporate Social Responsibility and Corporate Governance (J McFarlane & K Gori

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