Entering the Chinese e-Merging Market

Author:   Danai Krokou
Publisher:   Business Expert Press
ISBN:  

9781948976497


Pages:   218
Publication Date:   30 November 2018
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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Entering the Chinese e-Merging Market


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Overview

Over the past decades China gained the reputation of being the world’s factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government’s stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. Entering the Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. E-Commerce is an easier, faster, and far more cost-effective way of entering the Chinese market compared to more traditional entry methods. Chinese e-commerce offers great opportunities to Western companies seeking to do business in China without the hurdle of heavy upfront investment. This book aims to assist Western SMEs, business owners, entrepreneurs, investors, and business students to understand and ideally enter the Chinese e-merging market. It provides practical advice, updated data, and relevant links for further reference that Western companies and entrepreneurs can use to establish their online business presence in China and to remain competitive in this tremendously challenging and profitable market.

Full Product Details

Author:   Danai Krokou
Publisher:   Business Expert Press
Imprint:   Business Expert Press
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.299kg
ISBN:  

9781948976497


ISBN 10:   1948976498
Pages:   218
Publication Date:   30 November 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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Author Information

Danai Krokou was born in Corfu, a Greek island in the Ionian Sea. She left her hometown at age 17 to study and work in numerous countries around the world. She is an international business development consultant, Chinese market investment specialist and passionate polyglot. She studied in France, the United Kingdom, Spain, Denmark, Greece, and China. She majored in French language and literature, international politics, and business. She is fluent is seven languages including Mandarin Chinese. She started her first business at age 25 in Shanghai, China and is one of the youngest female entrepreneurs in Asia. She is also the author of Power Quotes for Life, Business and Leadership published by BEP.

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