Overview

Marketing isn't broken. We just made it too complicated. Enlightenment: Marketing is a no-nonsense guide to doing smarter, simpler, more human marketing in an age of dashboards, buzzwords, and AI. Digital marketing leader Shubham Chinchalkar blends neuroscience, storytelling, persuasion psychology, and ethical strategy to show how clarity and common sense outperform complexity. You'll learn how to rewire your thinking for change, design emotion-led messaging that converts, use persuasion without manipulation, and apply frameworks the right way-flexibly. You'll also see how to leverage technology and AI intelligently, without losing your brand's human touch. Packed with practical insights, relatable brand examples, and tools you can apply immediately, this book will help you stop overengineering strategy and start building marketing that actually makes sense. For marketers, founders, and operators who want results without the fluff. If you've ever asked, ""Why are we overcomplicating this?"", this is your playbook back to clarity.

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