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9780190885588

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One would have thought by now that Hollywood's industrial history has been well documented, but Luci Marzola's remarkable intervention shows that the predominant focus on the studio system has overlooked a major part of the picture. Engineering Hollywood examines instead the trade associations and technical and bureaucratic infrastructures that established the shared operational protocols and quality standards vital for Hollywood's global success. This brilliant account provides not only new insights into our historical understanding of the industry, but also of the workings of creative industries in the age of corporate capitalism. * Joshua Yumibe, Michigan State University * We know about the star system. We know about the studio system. But we know virtually nothing about the dynamic technological systems that made Hollywood possible in the first place. This essential book closes that gap, telling a crucial story about America's first creative industry to integrate and spectacularize technological change. Silicon Valley take note. Marzola provides a breathtaking view to another hub of American innovation, one that fuelled the global rise of another uniquely American industry. * Haidee Wasson, Concordia University *

We know about the star system. We know about the studio system. But we know virtually nothing about the dynamic technological systems that made Hollywood possible in the first place. This essential book closes that gap, telling a crucial story about America's first creative industry to integrate and spectacularize technological change. Silicon Valley take note. Marzola provides a breathtaking view to another hub of American innovation, one that fuelled the global rise of another uniquely American industry. * Haidee Wasson, Concordia University * One would have thought by now that Hollywood's industrial history has been well documented, but Luci Marzola's remarkable intervention shows that the predominant focus on the studio system has overlooked a major part of the picture. Engineering Hollywood examines instead the trade associations and technical and bureaucratic infrastructures that established the shared operational protocols and quality standards vital for Hollywood's global success. This brilliant account provides not only new insights into our historical understanding of the industry, but also of the workings of creative industries in the age of corporate capitalism. * Joshua Yumibe, Michigan State University *

One would have thought by now that Hollywood's industrial history has been well documented, but Luci Marzola's remarkable intervention shows that the predominant focus on the studio system has overlooked a major part of the picture. Engineering Hollywood examines instead the trade associations and technical and bureaucratic infrastructures that established the shared operational protocols and quality standards vital for Hollywood's global success. This brilliant account provides not only new insights into our historical understanding of the industry, but also of the workings of creative industries in the age of corporate capitalism. -- Joshua Yumibe, Michigan State University We know about the star system. We know about the studio system. But we know virtually nothing about the dynamic technological systems that made Hollywood possible in the first place. This essential book closes that gap, telling a crucial story about America's first creative industry to integrate and spectacularize technological change. Silicon Valley take note. Marzola provides a breathtaking view to another hub of American innovation, one that fuelled the global rise of another uniquely American industry. -- Haidee Wasson, Concordia University

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Luci Marzola is a Visiting Assistant Professor of Film and Media Studies at University of California Irvine. She was the recipient of a 2010-2020 National Endowment for the Humanities Fellowship. Her work on early Hollywood technology and infrastructure has been published in Film History, The Velvet Light Trap, and American Cinematographer and is forthcoming in the Historical Journal of Film, Radio, and Television and the Oxford Handbook to Silent Cinema.

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