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OverviewAt any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. But what separates campaigns that win from those that don’t? This book shows how to combine old-school people power with new digital tools and data to win campaigns today. It explores the traditions and practices of organizing and how to marry these with digital communication tools to scale up campaigns and win. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide not only for seasoned campaigners but also for those just getting started, who want to apply the principles and practices of engagement organizing to their own campaigns for change. Full Product DetailsAuthor: Matt PricePublisher: University of British Columbia Press Imprint: University of British Columbia Press Weight: 0.300kg ISBN: 9780774890168ISBN 10: 0774890169 Pages: 200 Publication Date: 15 July 2017 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsIf you're involved in making change or building community - from a political party to a school parent advisory committee - you should read the book. -- Paul Willcocks * TheTyee.ca * ... Engagement Organizing is a relevant and useful resource. It is an accessible mix of theory and practice... [and] provides practical examples of what it means to synchronize an organization's systems and share power with community. -- Jillian Witt, community engagement consultant. * The Philanthropist * If you're involved in making change or building community - from a political party to a school parent advisory committee - you should read the book. -- Paul Willcocks * TheTyee.ca * Author InformationMatt Price has twenty years of experience working on campaigns of all kinds in both Canada and the United States. He has served with grassroots groups with no money and large organizations with multi-million dollar budgets. He was Campaigns Director with Environmental Defence Canada and has served as an advisor to philanthropic foundations like the New Venture Fund. He has written on the subjects of campaigns and organizing in outlets like iPolitics and The Huffington Post. He lives on Vancouver Island, BC. Tab Content 6Author Website:Countries AvailableAll regions |
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