Free Delivery Over $100
|
|
|||
|
||||
OverviewJörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students. Full Product DetailsAuthor: Jörg SesselmannPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 1st ed. 2016 Dimensions: Width: 14.80cm , Height: 0.70cm , Length: 21.00cm Weight: 1.607kg ISBN: 9783658116385ISBN 10: 3658116382 Pages: 99 Publication Date: 17 November 2015 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsBasic Principles of Branding and Brand Management.- Classification of Customer Integration.- Analysis of Benefits and Success Factors.- Managerial Implications.ReviewsAuthor InformationJörg Sesselmann, M.A., graduated in International Marketing Management at the Berlin School of Economics of Law and is working as a Brand Strategist at a German branding agency. Tab Content 6Author Website:Countries AvailableAll regions |
||||
