Emotional Durability: Produkt- und Markenbindung in der Küchen- und Konsumgüterindustrie
Author:   Mia Ellerstorfer
Publisher:   Springer Fachmedien Wiesbaden
ISBN:  

9783658493950


Pages:   209
Publication Date:   27 September 2025
Format:   Paperback
Availability:   Not yet available   Availability explained
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Emotional Durability: Produkt- und Markenbindung in der Küchen- und Konsumgüterindustrie


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Full Product Details

Author:   Mia Ellerstorfer
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
ISBN:  

9783658493950


ISBN 10:   365849395
Pages:   209
Publication Date:   27 September 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.
Language:   German

Table of Contents

Prolog.- Emotional Durability.- Empirie.- Design Prozess.- Finales Design.- Businessplan.- Schluss.

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Author Information

Mia Ellerstorfer studierte Industriedesign (B.A.) an der Hochschule für angewandte Wissenschaften München sowie Design und Produktmanagement (M.A. in Business) am Department Design and Green Engineering der FH Salzburg. 

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