Overview

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Full Product Details

Author:   Ho Keat Leng ,  Noah Yang Hsu
Publisher:   Idea Group,U.S.
Imprint:   Idea Group,U.S.
Dimensions:   Width: 15.20cm , Height: 2.20cm , Length: 22.90cm
Weight:   1.184kg
ISBN:  

9781466675278

ISBN 10:   1466675276
Pages:   315
Publication Date:   30 January 2015
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Ho Keat Leng, Nanyang Technological University, Singapore. Noah Yang Hsu, Aletheia University, Taiwan.

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