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OverviewAcademic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace. Full Product DetailsAuthor: J. M. HawkerPublisher: Cambridge University Press Imprint: Cambridge University Press Dimensions: Width: 12.70cm , Height: 0.70cm , Length: 17.90cm Weight: 0.200kg ISBN: 9781108717236ISBN 10: 1108717233 Pages: 75 Publication Date: 06 June 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction; 1. The developing marketplace; 2. The shop front – the value of discount; 3. Remerchandising academic text; 4. The future.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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