Overview

How are the new electronic technologies transforming business here and abroad — indeed, the entire world economy — and what new strategies must business develop to meet the challenges of this transformation? Economist, writer, and communications executive Maurice Estabrooks provides a readable, comprehensive survey of how businesses are using microchips, computers, and telecommunications to reshape the entire world of work — its cultures, organization, and economic systems. With insight and impeccable scholarship he provides concrete evidence of the emergence of artificially intelligent, cybernetic, network-based entities that are creating new linkages between businesses, markets, and technology itself — linkages that will profoundly affect the way businesses create and implement their corporate survival and growth strategies in the future. Drawing on the work of economic theorist Joseph Schumpeter, Estabrooks shows how Schumpeterian dynamics have played a key role in the breakup of AT&T and the Bell System, and in the deregulation of telecommunications, broadcasting, banking, finance, and other economically critical industries. What has emerged, he maintains, is an increasingly integrated, global information- and software-based services economy. Optical fibers, satellites, and wireless communications systems have already made possible the development of electronic superhighways, but in doing so they have also initiated a massive redistribution of economic power and wealth throughout the world, the implications of which are only now being understood. Historical, analytical, descriptive, Estabrooks' book will speak not only to academics and others who observe world transformations from relatively theoretical perspectives, but also to corporate and other executives whose organizations, and certainly their personal work lives, will be changed dramatically by the developments he describes in practical day-to-day situations.

Full Product Details

Author:   Maurice Estabrooks
Publisher:   Bloomsbury Publishing Plc
Imprint:   Praeger Publishers Inc
Dimensions:   Width: 15.60cm , Height: 1.70cm , Length: 23.40cm
Weight:   0.579kg
ISBN:  

9780899309699

ISBN 10:   0899309690
Pages:   288
Publication Date:   23 May 1995
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Preface Technology, Corporate Strategy, Public Policy, and the Transformation of the World Electronic Technology and the Rise of the Information-Communications Economy The Microchip and the Computer: Technological Underpinnings of the Postindustrial Economy Growth, Expansion, Convergence, and Creative Destruction Network Universe: Building National and Global Satellite, Optical, and Radio Communications Infrastructures Developing the Intelligent Network Infrastructure The Intelligent Infrastructure Mediates an Intelligent Economy Restructuring, Transforming, and Globalizing Organizations, Markets, and Economic Systems Strategies for Competing in the Global Knowledge-based, Technology-Intensive Economy of the Nineties Into the Millennium: Work, Management, Organization, Power, and Wealth in the Virtual Economy of the 21st Century. Bibliography

Reviews

From the telephone and radio and television, to the microchip, the computer, the satellite and optical fibres and wireless personal communications systems and global information superhighways, from the rise of AT&T, IBM, Apple, and Microsoft to the breakup of AT&T and the creation of the new IBM, from programmed trading, electronic data interchange, electronic commerce to multimedia, workgroup technologies, concurrent engineering and paperless design techniques, from corporate strategies in manufacturing, banking and finance, cable television, publishing, to national industrial strategies: This book has it all. -Jean-Pierre Soubliere president, SHL Systemhouse International

Author Information

MAURICE ESTABROOKS is an author and senior economist in the Department of Industry in Canada. With more than 20 years experience in information and communications management, he has studied the art and science of strategic thinking and management, and the interplay between technology, corporate strategy, and the market economy in particular. Trained in the physical, social, and managerial sciences, he is the author of a previous book, Programmed Capitalism: A Computer-Mediated Global Society which describes the role computers played in the stock market crash of 1987.

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