Overview

Un economista es una persona aparentemente normal, pero su mente se activa cuando entra en un Starbucks. Ahí donde el resto solo ve café, el economista va mucho más allá…   Este singular libro sobre el funcionamiento del mundo desde el punto de vista de un economista se ha convertido en un referente incuestionable. Nos cautiva con una sencilla pregunta: «¿Quién paga tu café?». Pronto nos damos cuenta de que no existen las preguntas sencillas, ya que un café encierra un complejo y gigantesco sistema económico. De esta forma tan casual, Harford nos invita a llevar a cabo una labor detectivesca para intentar resolver algunos de los rompecabezas de nuestra sociedad actual.   Aprenderás a pensar más como un economista y menos como un consumidor inocente que se pregunta por qué no se puede comprar un coche de segunda mano decente o qué debería hacer para evitar gastar tanto dinero en un supermercado.   «Harford es inteligente, tan inteligente que da miedo. Puede arrojar luz sobre ideas y factores de gran complejidad.» —The Sunday Tribune   «La economía popular no es un oxímoron, y esta es la prueba.» —Financial Times   ENGLISH DESCRIPTION “The economy [isn’t] a bunch of rather dull statistics with names like GDP (gross domestic product),” notes Tim Harford, columnist and regular guest on NPR’s Marketplace, “economics is about who gets what and why.”   In this acclaimed and riveting book–part exposé, part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world. From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic–all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist.

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9786073817349

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Reviews

“A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life.” –Steven D. Levitt, coauthor of Freakonomics   “A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt’s wild child, the hugely successful Freakonomics.” –The Economist   “A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book.” –Jagdish Bhagwati, author of In Defense of Globalization   “This is a book to savor.” –The New York Times   “Harford writes like a dream. From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles.” –David Bodanis, author of Electric Universe   “Much wit and wisdom.” –The Houston Chronicle

A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life. -Steven D. Levitt, coauthor of Freakonomics A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt's wild child, the hugely successful Freakonomics. -The Economist A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book. -Jagdish Bhagwati, author of In Defense of Globalization This is a book to savor. -The New York Times Harford writes like a dream. From his book I found out why there's a Starbucks on every corner [and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles. -David Bodanis, author of Electric Universe Much wit and wisdom. -The Houston Chronicle

Author Information

Tim Harford, profesor en el Nuffield College de Oxford, es columnista del Financial Times y presenta el programa More or Less en Radio 4 (BBC). Es autor de El economista camuflado (Debolsillo, 2011), El economista camuflado ataca de nuevo (Conecta, 2014), El poder del desorden (Conecta, 2017), Cincuenta innovaciones que han cambiado el mundo (Conecta 2018), La lógica oculta de la vida y Adáptate. En 2006 fue galardonado con el premio Bastiat de periodismo económico, en 2014 fue reconocido como «Comentarista económico del año» y en el 2014-2015 recibió el premio a la excelencia periodística de la Royal Statistical Society y el de la Society of Business Economists.

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