Overview

Media relations may be defined as a process of public relations to accomplish maximum media coverage of organisational activities as a measure to create knowledge among the stakeholders and gain their understanding and acceptance. Good media relations are created and maintained only by providing newsworthy and trustworthy information of public interest in an atmosphere of mutual respect and candour between an organisation and the media. The systematically organised book, written in 'teach yourself' style with clear illustrations, gives a thorough understanding of the various aspects of media relations. The main distinguishing feature of the book is the inclusion of numerous case studies to help students understand the concepts better and learn how theory is applied in practice. Also, the book enables the students to write good press releases and utilise broadcast media, Internet and social media. Thus, it helps its readers to become an effective media relations manager. The book is a must-read text for the postgraduate students of mass communication, public relations, journalism and business management disciplines. Moreover, it is of immense value for the HR professionals.

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9789389347951

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C.V. Narasimha Reddi, Ph.D, was Director, Information and Public Relations Department, AP, and Editor of Public Relations Voice (a premier journal on public relations in India). He held a wide range of professional, academic and administrative positions. Among academic posts held include: University Grants Commission (UGC) National Professor in Public Relations; Vice-Chancellor's Visiting Scholar, University of Canberra; Visiting Professor to various Universities in Australia, China, UK and USA (the only Indian PR professional who delivered lectures in four foreign countries); Advisor, Osmania University and Dr. B.R. Ambedkar Open University; Director, India Foundation for PR Education and Research, New Delhi; Member on the Board of Indian Institute of Mass Communication; Academic facilitator IGNOU; and Director, Bhavan's College of Communication and Management, Hyderabad. He was instrumental in launching both UG and PG Public Relations Courses at Dr. B.R. Ambedkar Open University; Sri Venkateswara University, Tirupati; and Osmania University. As a member of the UGC Expert Committee on communication and PR studies, Dr. Reddi not only designed the syllabus for B.A. (PR) and M.A. (PR) but also prepared the guidelines for PR courses offered in Indian Universities. As a practitioner, Dr. Reddi held several professional and administrative posts such as Director (PR), APSRTC; Press Secretary to four Chief Ministers, AP; Director, Cultural Affairs; Director, Academy of Rural Development; and Additional Director, Sports and Youth Services. As a National President PRSI in 1986, he gave a call that National Public Relations Day should be observed every year on April 21, which is being followed. Professor Reddi had authored 30 books including “How to Be a Good PRO” 1974 and a Dictionary on Mass Communication & PR. While reviewing the First Edition of Effective PR and Media Strategy, The Hindu commented Dr. Reddi qualifies for the appellation “Guru of PR Education in India”. He was conferred the Media India Award (1986); US-PRSA Award (1995); PRSI-the Man of the Year (1998); Millennium Award for PR Education (2000); Lifetime Achievement Awards by PRSI (2006); ABCI Lifetime Achievement Award (2007); GFPR Lifetime Achievement Award (2008); PRCI Hall of the Fame (2008); Sri Potti Sriramulu Telugu University — Keerthi Puraskar (2011); PRCI Best Author & Best Editor Chanakya Award (2013).

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