Overview

In 2008, LOI International, a marketing communications firm specialzing in the broadcast technology market, conducted the largest, most inclusive media research survey ever executed in the industry. This report is a culmination of those results. In addition to providing raw data, LOI International has interpreted the information in order to provide a solid understanding of what the numbers and comments mean. It's meant to give valuable insights on how to create and implement solid media relations strategies that solidify your place in the market. This information is meant for both established and upstart companies. If you're part of a marketing communications team looking to sharpen your approach to media relations, this report is for you. Likewise, if you're a 'jack or jane of all trades' in your organization and have media relations on your long to-do list, the results will offer quick, direct, and easy-to-implement ideas. LOI International created this survey because clients asked questions on how to deal with the media. While the fifteen-plus years of experience accounted for great direction in getting the most 'bang for the buck, ' it wasn't hard numbers that showed exactly what reporters and editors were looking for. Now, the numbers and experience have been combined to give broadcast technology companies leverage with their media decisions.

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