Overview

In 2008, LOI International, a marketing communications firm specializing in the B2B technology markets, conducted the largest, most inclusive research survey in the industry. This 52-page full-color report is a culmination of those results. In addition to providing raw data, LOI International has interpreted the information in order to provide a solid understanding of what the numbers and comments mean. It's meant to give valuable insights on how to create and implement solid media relations strategies that solidify a technology company's place in the market. This information is for both established and upstart companies. If you're part of a marketing communications team looking to sharpen your approach to media relations, this report is for you. Likewise, if you're a 'jack or jane of all trades' in your organization and have media relations on your long to-do list, the results will offer quick, direct, and easy-to-implement ideas. LOI International created this survey because clients asked questions on how to deal with media. While the fifteen-plus years of experience accounted for great direction in getting the most 'bang for the buck, ' it wasn't hard numbers that showed exactly what reporters and editors were looking for. Lauren L. Darr, President of LOI International and author of the report, commented, We continue to offer one-of-a-kind data to the market that helps technology companies make reliable marketing commmunications decisions. This is just one of the reasons why LOI International truly is the place where originality meets marketing.

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