Overview

Economics and Business Environment is targeted at students preparing for a career in a managerial position in business or public service. With its accessible style and convenient structure, this textbook offers an insight into: 1 current economic developments that are important to (European) businesses and governments; 2 the influence of the business environmenton company profit and turnover. Students are offered an insight into the economic risks faced by all companies. This fifth edition of Economics and Business Environment has been fully updated; including the measurements taken to reinforce supervision of the banking industry.

Full Product Details

Author:   Wim Hulleman ,  Ad Marijs
Publisher:   Wolters-Noordhoff B.V.
Imprint:   Wolters-Noordhoff B.V.
Edition:   5th edition
Weight:   0.966kg
ISBN:  

9789001889432

ISBN 10:   9001889433
Pages:   392
Publication Date:   27 May 2021
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1 Economics and the business environment 1.1 Economic activity and economics 1.2 Business environment 1.3 Absolute and relative data PART 1 The company in the business sector 2 Markets 2.1 Market, product and the business sector 2.2 Demand 2.3 Supply 2.4 Market price 3 Competition 3.1 Intensity of competition and competitiveness 3.2 The structure of the market 3.3 Business conduct and business results (performance) 3.4 The product’s life cycle and industry structure 3.5 Porter’s diamond PART 2 The macroeconomic environment of companies 4 Producing 4.1 Prosperity 4.2 Added value 4.3 Production factors 4.4 The structure of the European economy 5 Expenditure 5.1 Consumption 5.2 Investments 5.3 Government expenditure 5.4 Foreign expenditure 5.5 The circular flow of income 6 The business cycle and policy 6.1 The business cycle 6.2 Inflation 6.3 The government 6.4 Macroeconomic basis statistics 6.5 Industry and the business cycle PART 3 The monetary environment of companies 7 Money 7.1 The functions of money 7.2 Money supply 7.3 Demand for money 7.4 Monetary policy 8 Money and capital markets 8.1 Functions and classification of the money and capital markets 8.2 The money market 8.3 The capital market 8.4 The interest rate structure 8.5 Interest rate risk PART 4 The international environment of companies 9 International economic relations 9.1 International economic trends 9.2 The theory of comparative costs 9.3 Free trade and protectionism 9.4 The balance of payments 9.5 International cooperation 10 The foreign exchange market 10.1 Characteristics of the foreign exchange market 10.2 Spot exchange rate 10.3 Exchange rate systems 10.4 Exchange rate policy in the European Union 10.5 Forward exchange rate 10.6 Exchange rate risk 11 Country selection and country risk 11.1 Country selection 11.2 Country risk Appendix Questionnaire for the analysis of a foreign market Answers to Test questions Credits Index

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Author Information

Wim Hulleman and Ad Marijs are both teachers of Economics at the Windesheim University of Applied Sciences.

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