Overview

Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.

Full Product Details

Author:   Alessandro Capocchi
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2019
Weight:   0.454kg
ISBN:  

9783030024161

ISBN 10:   3030024164
Pages:   214
Publication Date:   14 January 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

1. Starting and Running a Business.- 2. Time in Entrepreneurship.- 3. Entrepreneurship, Business Cycle and Creation of Value.- 4. The Short-term Measurement of the Creation of Value: The Importance of Technical Efficiency.- 5. The Impact of Technical Inefficiency on Business Management.- 6. Revenue Management from a Business-economic Perspective.- 7. Revenue Management Systems Based on Dynamic Pricing.- 8. Revenue Management Systems Based on Capacity Allocation.- 9. The Measurement of Revenue Management Policies: RevPAR and Yield Rate.- 10. Economic Value and Revenue Management Systems: Case Studies.

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Author Information

Alessandro Capocchi is Associate Professor of Business Economics at the University of Milano-Bicocca, Italy. Here, he is Head of the international office of the School of Economics and Statistics and Scientific Director of the Observatory on New Entrepreneurship (ONILAB). Alessandro is also Co-Founder and president of MIndLab SRL, a Spin Off of the University of Milano-Bicocca, and a member of the Association of North America Higher Education International (ANAHEI). 

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